Do you find yourself thinking that photography such as headshots and business portraits, are too expensive? You might want to rethink that because your headshot could be COSTING you money! And if you DON'T have a headshot, well then, it is DEFINITELY costing you money! Business portraits and headshots are an asset for people looking to for employment, for entrepreneurs, and for many working individuals since it is often the difference between making sales or missing opportunities.
1. First things First: Your First Impression
In today's market place first impressions are more important than ever! Think of your business portrait as your handshake: it should be strong, and leave a good impression. If you're the type that opted for the cheap option, then it is probably not a very strong image and more than likely not leaving a good impression. As a result, by choosing not to invest in yourself is costing you money. What is the "cheap" option, you ask? Did you hire the photographer who with the lowest quote, maybe somewhere in the $50 - $75 range? Did you find yourself saying to quietly in your head, I only want one picture, is this person crazy? Or maybe you asked your friend/niece/daughter to take your photo in the backyard or against a brick wall using your iPhone. Or my favorite, you used the camera on your computer.
People can tell the difference between a great photo and a mediocre photo because we live in an image saturated society and people have become savvy about their consumption of images. So let me tell it to you straight: It is VERY likely that many of your competitors in the marketplace have invested in themselves and their business. And this includes getting the best headshot possible to help them stand out and stand above the rest. Every single day your competitors are being hired by YOUR POTENTIAL clients and customers because your competitor left a great impression. So ask yourself, how much is it costing you to save money on that headshot?
2. People hire PEOPLE, not businesses!
People hire individuals and people they trust. Therefore having a high quality, on brand, business portrait is PRICELESS! It communicates trust in addition to projecting the powerful message that you are serious about your business and your personal brand. By investing in a great image you increase the perceived value of your business. Look at your current headshot and ask yourself, are you putting your best foot forward to people in the market for your services? Have you INVESTED in a well crafted headshot that establishes your credibility and competence? And if you don't currently have a headshot, what are you waiting for?
Are you one of those people who stop yourself from investing in YOU? Are you afraid to fully put yourself out in the world? Or do you just hate having your picture taken? Whatever your reason(s), is it so important that it keeps you from investing in your most valuable asset and consequently keeps you from earning the money you want and deserve?
And if you haven't done it simply because you hate having your picture taken, then it only means you haven't had a photography session with me! I design my sessions around having fun, making sure you feel good, and absolutely getting comfortable in your own skin so that you can truly shine! Your potential customers and clients are curious about YOU!
3. Making it Work for You!
People often overlook all the different uses for a great headshot. It can serve so many purposes throughout any of your marketing efforts. There are so many different ways to use your image/images to make you more visible to potential customers, clients, and employers and therefore make you more profitable! (Invest in the Best Headshots Charleston)
business website or blog
social media sites
public speaking bios
Press Releases/Media Kits - Keep them on file for press requests
Fun Fact: LinkedIn profiles with photos are viewed seven times more often than profiles with a blank box.
Imagine a potential client or customer has narrowed down their choices to you and your competitor... are you confident they will pick you based on the image you've projected with your current photograph? Ask yourself, is your headshot, or lack of a headshot, costing you money? Remember, it's an investment in yourself and your business that can have a big Return On Investment (ROI)!
Are you invested in yourself? If the answer is no, why should someone else invest in you?
Finish With A Link!
Remember: No Dead Ends! At the end of your blog, give the reader something to do next. Whether that’s to see a gallery, book a session, or simply read another blog, give them a link — preferably a big old button…like this one!